SNA - KMG; KRISTOFER MIGUEL GACAD

SOCIAL MEDIA VIDEO & DESIGN
Social Media Post below: VIEW VIDEOS IN FULL SCREEN ( PHONE ) ROLE: Creative Lead, Branding strategist, Designer, Photography & content creator.
Sustain & Able Co.
The project focuses on a sustainable solution where the brand focuses on not only an effective product but a safe and simple solution that would help things clean.

The main challenge that I've met in the project was similar to a selling a perfume without the clients touching or experiencing the product first hand. Restricted in e-commerce, we tapped in what perfume advertisement does and used desire as our main direction

THE DESIRE TO TOUCH
This year, the unprecedented pandemic has restricted us from our basic form of communication to touch. We desired to interact with our hands that was surely taken for granted before the pandemic. This video, displays what could be taken away again if we are not cautious to keep our hands clean and sanitized.

SOCIAL MEDIA VIDEO & DESIGN